To be the preferred eyewear supplier and manufacturer in Zimbabwe and beyond.
Our Vision
Our Tru Form Labs
Redd Optical Labs’ unparalleled surfacing technology rapidly produces the most advanced free-form optical lenses available: customized backside progressives, double-aspheric lenses and other remarkable products.
With this latest equipment the patients will experience wider viewing zones, less distortions and improved clarity in every direction.
Our Mission
To help the world see better by providing the finest, sustainable vision products through our dedication to excellence in quality service and by so doing improve people’s lives.
Our Values
Quality
We focus on providing premium quality products at competitive prices. Our quick and convenient service allows for fast turn around for our eyecare practitioners. We take great pride in the quality of our workmanship which is supported by our continued investment in a state-of-the-art laboratory . Our optical lens lab software manages and automates prescription lens processing with the latest innovative technology.
Expertise
Our customers can count on ROL because we understand practitioner’s day-to-day dispensing challenges and patient’s needs. Our knowledgeable in-house consultants are committed to supporting eye care practices in ways that exceed their expectations in customer service, performance and quality.
Relationships
Our customers can be assured that we will do our best to merit their continued confidence and goodwill. It is our pledge to provide quality and fast service. It is our philosophy to strive relentlessly to exceed their expectations through sustainable business relationships so that they will want to continue to do business with us.